RAISE Spoke 5 at HCII 2025, with a pilot study on the multidisciplinary analysis of the visitor experience at Robot Valley 2024

RAISE participated in the 27th edition of the international conference Human Computer Interaction (HCII) 2025, Gothenburg, with the paper A Mixed Method Pilot Study About the Visitor Experience – The Case Study Robot Valley Genoa, an Event Between Art, Science and Technology, within the RAISE Project, by Grazia Biorci (CNR-IRCrES), Adriana Ferrari (ETT), Patrizia Schettino (CNR-IAS) and Ilaria Schizzi (CNR-SCITEC).

The article, published in the conference proceedings by Springer, is the description of an analysis of the visitor experience at the event Robot Valley Genova 2024, first edition.

The event, born from a project conceived by Maurizio Gregorini, Fulvio Mastrogiovanni (UniGe) and Andrea Pagnin (IIT) was created by RAISE, by Spoke 5, with the coordination of the University of Genoa, the CNR and the IIT and the Municipality of Genoa, to involve experts and citizens on the topics of robotics, AI and art.

The pilot study is based on combining multiple methodologies (mixed methods approach), from different disciplinary fields: linguistics, psychology, user experience research, visitor studies and data visualization.

The data were collected through the administration of a questionnaire with closed and open answers. to people who visited the main venue of the event (the historic Villa Bombrini in Genoa Cornigliano) and participated in moments of dissemination or events and meetings on scientific and artistic themes.

Lo Spoke 5 di RAISE ad HCII 2025, con uno studio pilota sull’analisi multidisciplinare dell’esperienza dei visitatori a Robot Valley 2024
Proceedings of the international conference Human-Computer Interaction (HCII) 2025 | Author and Credits: Springer

The quantitative analysis revealed a high level of satisfaction and engagement, while the qualitative analysis of informal learning allowed us to better understand what and how people learned from the event, in its various activities (demos, workshops, conferences, exhibitions, artistic installations). The linguistic analysis also highlighted which words were used most frequently by visitors in their responses.

With the personas method, the profiles of the various types of visitors were described, based on patterns in their responses.

Finally, the data visualization allowed us to present the data in a visual way, with graphics specifically designed to facilitate communication and understanding of the results.

We would like to thank ETT, Michela Tassistro (CNR-SCITEC) and the Festival della Scienza for their support in data collection.

The conference program at this link.

AI and logistics: RAISE hosts Smart Routes event

On Thursday, June 26, the Talent Garden in Genoa hosted the fifth event of the P2 | BASIC AI & ROBOTICS APPLICATIONS4SMEs project, part of the RAISE training program coordinated by Spoke 5.

The meeting, titled “Smart Routes: Artificial Intelligence for Logistics and Supply Chain in SMEs”, explored the impact of intelligent technologies on logistics processes in small and medium-sized enterprises.

The event brought together entrepreneurs, managers, and logistics professionals, guiding them through practical insights into the latest applications of Artificial Intelligence (AI) and Machine Learning, with a particular focus on accessible solutions for smaller businesses.

Daily challenges faced by SMEs – shorter delivery times, increasingly complex flow management, limited resources, and the need for simple yet effective technological tools – served as key topics for discussion. The day provided a comprehensive overview of the opportunities offered by AI across the supply chain, from demand forecasting to dynamic route optimization.

Real-world examples, applied use cases, and direct testimonials showed how logistics digitalization goes far beyond transport efficiency. Instead, it involves the company as a whole, transforming logistics into a strategic asset. The targeted adoption of intelligent solutions has proven to enhance operational sustainability, reduce logistics costs, and increase responsiveness to changing market conditions.

Among the featured speakers were Veronica Asta, founder of the Genoa-based start-up OPTIMeasy Srls, and Luca Calabrese, CEO and founder of LCS Liguria Consulting Solutions Srl.

Veronica Asta stated: “It’s a pleasure to take part in events like this in our own city. What I aim to contribute is a reflection on a set of innovative technologies. The goal is to use the most suitable technology for each specific problem. With our start-up, we have integrated technologies to bring added value and support decision-making for transport and supply chain operators.”

The initiative “Smart Routes: Artificial Intelligence for Logistics and Supply Chain in SMEs” confirmed RAISE’s ongoing commitment to bringing local businesses closer to enabling technologies, promoting a hands-on and widespread innovation culture, especially among SMEs.

Images
Author: Annamaria Falcione (UniGe, Spoke 5)
Credits: UniGe and RAISE

Robotics and AI for social innovation: at Imperia, the Officinae RAISE Bootcamp rewards technology in service of the elderly

From June 3rd to 6th, the Bootcamp of the P3 Officinae RAISE project took place in Imperia. This initiative, promoted by the University of Genoa and Confindustria Imperia, aims to bring master’s and PhD students closer to the business world through the development of high-tech solutions.

The 2025 edition saw the participation of numerous talented students from various master’s and doctoral programs at the University of Genoa, engaged in an intense design effort focused on innovative ideas, with particular attention to the use of artificial intelligence and robotics in real-world settings.

The first prize was awarded to a team that presented a project aimed at improving the quality of life for elderly residents in nursing homes, with a strong emphasis on maintaining emotional connections with families and supporting healthcare workers in their daily tasks.

The winning idea involved the development of an integrated system composed of a companion robot and a smart bracelet.

The robot, which is activated only at the resident’s request, provides companionship and cognitive stimulation in a gentle and respectful way.

The smart bracelet, on the other hand, automatically sends notifications through a mobile app to inform family members about daily activities such as meals, rehabilitation sessions, or other meaningful moments throughout the day.

The system, which is already technically feasible using existing technologies, was designed to integrate both medical and relational aspects. In addition to providing peace of mind to families, the device would allow real-time monitoring of residents’ vital signs, giving medical staff a useful tool to manage multiple patients simultaneously, reducing intrusive interactions and improving efficiency.

The project was inspired by real-life experiences in local nursing homes, building on existing best practices and seeking to enhance them further through the intelligent use of technology.

As noted by group spokesperson Ilaria Moltini, a master’s student in Management, “Artificial intelligence can be a valuable tool, but it will never replace human empathy.”

The Bootcamp proved to be a high-level platform for exchange among students, companies, and institutions. Thanks to the support of organizations such as Talent Garden Baltimora, Scientifica Venture Capital, and RAISE, and under the scientific guidance of Professor Nicoletta Buratti, the initiative created a dynamic and stimulating environment in which concrete and innovative ideas could emerge.

The experience stood out not only for the quality of the proposals presented but also for the strong spirit of collaboration, the focus on the social impact of the solutions, and the participants’ ability to turn complex problems into actionable projects, with an eye toward the future and the well-being of people.

Author: Letizia Valle – Talent Garden
Credits: Letizia Valle – Talent Garden

AI in business operations at the core of the P2 project seminar, part of the Spoke 5 Training Program

On June 10, at the Talent Garden in Genoa, the fourth seminar dedicated to AI-based applications in business operations took place, organized as part of the P2 | BASIC AI & ROBOTICS APPLICATIONS4SMEs project.

After an introduction by Francesco Vitellaro (UniGe, Spoke 5), the seminar featured presentations by:
Emanuele Baglini: CEO and co-founder of Ermit;
Alessandro Ivaldi: tech entrepreneur and founder of Enginius.

The two speakers showcased various innovative solutions where AI serves as a valuable tool in designing and developing services and solutions tailored to emerging needs.

One example is the Pillo project, a robot designed to meet the needs of vulnerable individuals and their caregivers. The robot not only reminds the patient when and how to take their medication, but also alerts both the patient and caregivers if the medication is not taken, through a dedicated alert system.

AI nell’operatività delle aziende al centro del seminario del progetto P2, parte del programma di Training dello Spoke 5

Other projects were presented that combine AI, hardware, and User Experience (UX) design to address the real needs of potential users. The presentations emphasized that innovation must meet user needs while also adhering to requirements such as scalability, security, and privacy.

Several areas of AI application for new services were explored, including: health and sports; maintenance and manufacturing; Management of complex document and information workflows.

The second speaker’s presentation focused on AI applications for document analysis and intelligent warehouse management, through the optimization of information flows and multichannel communication. This included the integration of different data sources and support for order management in B2B markets.

Finally, applications for e-commerce were presented, such as personal shoppers and online shopping assistants (helping users choose the best products, suggesting gifts, etc.).

The presentations sparked great interest among attendees, who were able to engage with the speakers through questions and discussions, also thanks to a networking opportunity during the closing aperitif.

AI nell’operatività delle aziende al centro del seminario del progetto P2, parte del programma di Training dello Spoke 5

The series of in-person seminars for the P2 project continues, with the next event scheduled for June 26 at Talent Garden.

For general information about the P2 program, please consult the Training section.

Images
Author: Annamaria Falcione (UniGe, Spoke 5)
Credits: UniGe and RAISE

Artificial Intelligence for operational efficiency in SMEs within the Training Program of Spoke 5

On June 10th, at the Talent Garden in Genoa, the next event of the P2 | BASIC AI & ROBOTICS APPLICATIONS4SMEs project, part of the Training Program of Spoke 5 of RAISE, will take place. The main applications of AI in business operational processes will be explored, with a specific focus on solutions that are already available and easily implementable, even within small and medium-sized enterprises (SMEs).

Operational functions are the driving force behind the daily activities of every business, especially in SMEs, where efficiency, responsiveness, and process control are crucial for competitiveness. Artificial Intelligence (AI) now offers powerful tools to support and enhance core business activities: from production to logistics, from inventory management to predictive maintenance, as well as technical support and customer service.

Through presentations from innovative companies that have developed ready-to-use technologies, concrete case studies will be showcased demonstrating operational optimization, waste reduction, quality improvement, and intelligent workflow automation.

The event will provide a clear and practical overview of how AI can become a key resource in making SMEs more resilient, responsive, and continuously improvement-oriented.

Speakers:
Emanuele Baglini: CEO and co-founder of Ermit, a company developing Physical AI solutions by integrating artificial intelligence and hardware components into concrete and scalable products. A computer engineer specialized in robotics, he completed an Executive MBA at SDA Bocconi. He co-founded Pillo Health, a digital health startup that grew across Boston, Genoa, and Shenzhen, later acquired by Stanley Black+Decker. With a cross-functional and international approach, he leads multidisciplinary teams in developing innovative products for global markets.

Alessandro Ivaldi: Tech entrepreneur and founder of Enginius, a software house that collaborates with various startups and develops SaaS solutions for automating sales processes and intelligent order management. With a strong background in programming and leadership roles as CEO, CTO, and president in software companies, he blends strategic vision and technical expertise to create scalable, user-oriented products. He co-founded Talent Garden Genova, an innovation and networking hub for digital professionals, and Gioielleria Italiana, an e-commerce platform created to promote Made in Italy in the luxury sector.

Agenda:
17:15 | Participant registration and welcome
17:30 | Emanuele Baglini – CEO @ Ermit
18:15 | Alessandro Ivaldi – Founder @ Enginius
19:00 | Networking aperitif and closing

To register, complete the registration form.
For more information on the P2 project, explore the Training section.

Officinae RAISE Boot Camp Kicks Off

On Wednesday, June 4, 2025, in the Graduation Hall of the Department of Economics at the University of Genoa – Darsena Campus – the P3 | Officinae RAISE Boot Camp officially began. This training initiative is aimed at graduate and PhD students and focuses on entrepreneurial innovation applied to artificial intelligence and robotics.

The opening day featured remarks from Nicoletta Buratti, Associate Professor of Business Economics and Management at the University of Genoa and coordinator of the Spoke 5 RAISE Training Plan, and Giorgia Profumo, Director of the Department of Economics. Both speakers welcomed the participants and emphasized the central role of this initiative in providing advanced training and strengthening the connection between academia and the local production system.

The Officinae RAISE project aims to equip participants with knowledge and tools to develop innovative, sustainable, and technology-driven business ideas. The program is designed to enhance strategic, communication, and persuasive skills, helping students create practical solutions that respond to real market needs.

In her introductory speech, Nicoletta Buratti highlighted how this final phase of the program marks the most immersive and hands-on experience for the participants:
“The P3 project has reached its final stage: three intensive days where students will work in teams on real business cases. The collaboration with Confindustria Imperia (represented by Director Dr. Paolo Della Pietra) and with Dr. Elena Sparago (who acted as a liaison between the RAISE team and local businesses) enriched the project, allowing academic training to meet real territorial needs. Participants are tasked with proposing robotics- and AI-based solutions to tackle concrete business challenges. This is a valuable opportunity to bring the academic and industrial worlds closer together, and we hope this type of initiative will become ongoing and systemic”.

Following this, Simone Valorani, Head of Strategy & Operations at Scientifica Venture Capital, presented Scientifica’s approach — a venture capital fund active in pre-seed, seed, and early-stage investments, focused on high-tech projects. He explained how the fund selects high-potential ideas emerging from scientific research, operating in sectors such as advanced manufacturing and materials, artificial intelligence, and quantum technologies. Scientifica invests at the earliest stage of innovation, aiming to turn promising insights and discoveries into companies capable of generating industrial and social impact. His presentation set the stage for the next part of the boot camp: the introduction of the business needs and the start of the practical work phase.

At the conclusion of his talk, the companies involved in the project – in collaboration with Scientifica and Talent Garden Genova – presented their “Corporate Needs”: real-world challenges related to the adoption of AI and robotics-based solutions, which the participants would tackle in teams. This was followed by team formation and the distribution of assignments, which will be the core focus of the following days.

In her closing remarks, Giorgia Profumo highlighted the strategic value of the initiative for the university: “Officinae RAISE is aimed at our students who want to develop entrepreneurial skills tied to digital transformation. It acts as a bridge between academic knowledge and the productive world, reinforcing a vital connection for the competitiveness of our economic system. We’re especially pleased to see so many students from the Department of Economics eager to engage with technologies like AI and robotics and apply them in real business contexts”.

At the end of the morning, participants received their project materials and gathered in their working groups, ready to take on three days of challenge, collaboration, and innovative idea development.

Filippo, one of the participants, expressed his excitement: “We finally get to take on real challenges. Talking with professionals and working in groups on practical problems gives us huge added value. It’s an intense experience that also allows us to build relationships and really live this training journey.”

With its official launch on June 4, the Officinae RAISE Boot Camp has opened a significant opportunity for dialogue between academia and industry, continuing through June 5 and 6 with the development of project work and final presentations.

P4 by RAISE presented: a new program for digital citizenship education

On June 3rd, the official presentation of the educational project P4 – Basics AI & Robotics Skills at University Level took place at the Sala delle Lauree of the University of Genoa, in Via Balbi 2. Developed by Spoke 5 of the RAISE initiative as part of the RAISE Liguria training program, the event provided an important opportunity to showcase new educational offerings dedicated to digital citizenship and emerging technological competencies.

The event was introduced by Fabrizio Bracco, Rector’s Delegate for Teaching Innovation and Faculty Development at the University of Genoa, and Miriam Molinari, researcher at the Italian Institute of Technology and representative of Spoke 5 of RAISE. Both speakers emphasized the importance of providing inclusive and cross-disciplinary educational pathways capable of supporting both students and citizens in the ongoing digital transformation.

Guest of honor and keynote speaker was Professor Luca Pietrantoni, Full Professor of Work and Organizational Psychology at the University of Bologna. His lecture, titled Artificial Intelligence in Organizations: Hybrid Teams and New Skills, offered an in-depth reflection on the integration of AI and robotics in organizational contexts. Professor Pietrantoni explored current trends in digitalization, introduced interpretive models for human-AI collaboration, and presented data and case studies drawn from major European research projects.

The program continued with a roundtable discussion titled “Artificial Intelligence, Robotics, and the Future of Work”, moderated by Luca Gandullia, Associate Professor of Public Finance at the Department of Political Science, University of Genoa. The discussion featured contributions from Fabrizio Bracco, Simona Tirasso (research fellow and consultant for RAISE), Enrico Botte (Vice President of the IT Section at Confindustria Genova), and Mattia Rossi (President of Legacoop Liguria). The debate touched on the transformation of the labor market, emerging educational needs, and the vital role of cooperation between academia, industry, and public administration.

During the event, the structure of the P4 course program was presented. It consists of more than thirty thematic modules focusing on key applications of robotics and artificial intelligence. The courses are delivered online in asynchronous mode and are offered free of charge through the RAISE Aulaweb platform. They are primarily intended for students from all University of Genoa degree programs but are also open to the general public. The entire training path lasts twenty-five hours and is divided into didactic instruction, interactive exercises, and self-directed learning based on curated materials such as articles, videos, and recommended online resources.
Upon completion of the course, participants receive an Open Badge certifying the competencies acquired. Students enrolled at the University of Genoa are also awarded one university credit (CFU), which can be included among the additional credits in their study plan.

“The P4 project by RAISE represents a truly valuable and timely opportunity to strengthen digital skills and to understand how robotics and artificial intelligence can influence our lives at every level. It’s not about acquiring specialized technical expertise, but rather about developing foundational knowledge that allows for a more critical and conscious approach to technologies that will increasingly shape our daily lives. I believe this is one of the university’s fundamental missions: to educate citizens who are equipped to engage with the present with clarity and responsibility,” commented Professor Fabrizio Bracco at the close of the event.

For more information, please visit the dedicated webpage or write to formazione.raise@unige.it.

RAISE up: business models presented by teams during “Market Meets Research” event

On Wednesday, May 28, starting at 2:30 PM, the Sala Cuspide at the Genova Blue District hosted “Market Meets Research”, the third event of the second edition of the RAISE up mentorship program. The initiative was promoted by Spoke 5 of RAISE, with the support of PwC Italy and I3P – the Incubator of Politecnico di Torino.

The event aimed to strengthen the dialogue between the research world and the market, providing a concrete space for exchange between innovation teams and strategic stakeholders from the RAISE up community. The day marked a key milestone in the program, focused on supporting the enhancement of high-tech solutions and testing their economic sustainability and competitive positioning.

During the event, the 8 teams participating in the program’s second edition had the opportunity to present their business models and value enhancement strategies to a selected audience of investors, funds, and other actors from the RAISE up community.

The plenary sessions encouraged direct discussion on crucial aspects such as scalability, the robustness of growth strategies, and the commercial potential of the solutions presented.

Opening remarks and RAISE up program overview

The event opened with welcome remarks by Andrea Pagnin, Spoke Leader of Spoke 5, and Miriam Molinari, RAISE up Project Manager, who provided an overview of the mentorship program, highlighting its strategic role in bridging applied research with the business world.

A success story

One of the most impactful moments was the speech by Fabio Boi, CTO and Co-Founder of Corticale Srl, who shared his experience transitioning from research to business. His story provided practical insights into the challenges and opportunities faced by early-stage deep tech ventures, emphasizing the importance of mentorship in the technology transfer journey.

Spotlight on the teams

During the plenary session, moderated by Miriam Molinari, the teams presented their solutions to the audience, accompanied by open discussion moments. The Q&A sessions provided an opportunity to explore both the strengths and the critical aspects of the projects in greater depth.
Participation was by invitation only and reserved for a qualified audience, ensuring a high-level environment that facilitated the exchange of expertise and the creation of new professional relationships. This interaction gave the teams the opportunity to test their projects, refine their business models, and prepare for the program’s final phase.

The day concluded with a networking aperitif—an informal yet strategic moment to continue the conversations started during the presentations and explore potential project synergies.

“Events like this are fundamental. Especially for those facing their first entrepreneurial experience, it’s a new and stimulating situation: presenting their project and receiving honest, even critical feedback. It’s different from working only with a consultant, who remains a valuable support figure. Here, instead, participants are exposed to external viewpoints—opinions that can challenge their assumptions. And that’s exactly the value. The direct, hands-on experience makes all the difference: it enables learning, helps avoid future mistakes, and fosters an awareness that can’t be gained through a simple narrative. Some participants today probably realized there’s something they need to change in their projects. And maybe, if that same advice had come only from a consultant, they wouldn’t have grasped its full depth” – Enrico Ghia, Operations Manager I3P – Incubator of Politecnico di Torino

With this third event, RAISE up reaffirms its role as a reference point in the Italian tech transfer ecosystem, promoting the convergence of scientific innovation and the business world.
The journey will continue with the RAISE up Pitch Day, scheduled for July 23 in Genoa.
Register to participate at this link.

University of Genoa and Confindustria Imperia together for the Project P3 – OFFICINAE RAISE

As part of the Training Program of the RAISE project, Spoke 5 promotes a collaboration between the University of Genoa and Confindustria Imperia, under the patronage of the Foundation for the Promotion of the University in Western Liguria (P.U.PO.LI).

This initiative is part of the P3 | OFFICINAE RAISE project and aims to foster technology transfer and the adoption of advanced digital solutions by the production system through structured cooperation between universities, businesses, and local institutions.

“The collaboration with the University of Genoa represents a fundamental element in the path of innovation and growth for our region. We strongly believe in the synergy between academia and business, because only by combining skills, research, and vision can we face the challenges of the future,” said Barbara Amerio, President of Confindustria Imperia.

Special thanks were given to Prof. Nicoletta Buratti, promoter of the project within the University of Genoa, for actively involving the business association. Words of appreciation were also expressed for Dr. Elena Sparago, who played a key role in bridging the two institutions.

According to Paolo Della Pietra, Director of Confindustria Imperia, the response from member companies has been very positive: “We are particularly pleased with the enthusiasm shown by companies in joining the RAISE P3 project. Together with the University, we identified strategic sectors for the economy of Western Liguria and mapped the needs of the participating companies. This preparatory work will be fundamental in developing tailored training paths and promoting the introduction of innovative technologies into business processes”.

This initiative represents a virtuous example of public-private collaboration aimed at developing a regional innovation ecosystem and strengthening the competitiveness of local SMEs.

The activity is fully aligned with RAISE’s mission, which aims to generate economic and social impact through the integration of artificial intelligence, robotics, and sustainability into local production contexts.

RAISE’s Spoke 5 brings the inSPAIR project to schools: an educational journey to imagine the future and understand the present

On Wednesday, May 7th, 2025, at the Steam International High School in Parma, the pre-pilot project inSPAIR was launched—an innovative educational initiative promoted by Spoke 5 of RAISE – Robotics and AI for Socio-economic Empowerment, with scientific coordination by the Institute for Educational Technologies of the National Research Council (ITD-CNR).

The project offered an original and impactful educational challenge, aiming to guide students in a conscious reflection on the technological, environmental, and social changes transforming today’s world. Through an approach rooted in speculative future studies, fourth-year high school students engaged in a journey that combined imagination, critical analysis and experimentation.

The activities – led by specially trained teachers and supported by ITD-CNR researchers – involved exploring future scenarios concerning the use of artificial intelligence, robotics and emerging technologies in various aspects of everyday life: from health to mobility, education to environmental sustainability. Using digital avatars, students were able to put themselves in the shoes of tomorrow’s decision-makers, assessing opportunities, risks, and ethical dilemmas.

Special attention was given to the ethical dimension of technology, as emphasized by researcher Stefania Bocconi (ITD-CNR): “Technology is often viewed as neutral, but it is not. It is crucial for young people to learn to critically reflect on what lies behind intelligent tools, algorithms, and devices”.

The initiative aligned fully with the goals of Spoke 5 of RAISE, dedicated to education and public awareness in the digital and ecological transition, showing how educational research can concretely contribute to developing transversal skills and strengthening critical thinking among younger generations.

The inSPAIR project marked a first step towards building structured educational pathways for future literacy, laying the foundation for further experiments and collaborations between the research community and educational institutions.

Finaziato dall'Unione Europea Ministero dell'Università e della Ricerca Italia Domani Raise